EZL enjoyed
by everyone
EZL, the joy of mobility
for everyone
Beyond visible mobility to the
invisible mobility of hearts and values.
EZL allows anyone to move conviniently,
we consider a value of true mobility that
continues their daily routine naturally.
Connection for a better mobility
Mobility for a better connection
EZL creates a world where mobility is easier.
30 years of challenge
and innovation
that have
created easy mobility
Beyond public transportation
settlement business
to true mobility connecting values
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2024.04
Launch of integrated brand “EZL”
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2023.12
Launch of ‘HappySum’, the welfare platform for the first time in Korea
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2023.10
Changed the company name to EZL Corp.
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2022.04
Opened a LOCA-M recharging station (currently EZL TOP-UP)
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2022.04
Opened a Chungnam Affordable transportation card(알뜰교통카드) service
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2022.04
Launch of “LOCA M Card (currently EZL card),” a new concept transportation card with free transportation and distribution payments
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2022.01
Tagless service opened on public buses in Gyeonggi-do (1st round: 1,760 vehicles)
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2021.09
Opened a B Pass (integrated mobile identification service) in Busan
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2021.04
Opened a Tagless service
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2021.04
Changed the company name to LOCA Mobility
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2015.12
Launch of mobile Cashbee (currently Mobile EZL) within Samsung Pay app
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2014.04
Acquisition of intercity bus terminal integrated computer network business
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2013.10
Establishment of Gumi-Gimcheon wide-area transfer system in Gyeongsangbuk-do
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2013.07
Establishment of Gwangju-Jeollanam-do wide-area transfer system
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2012.11
Establishment of Gyeongju transfer system in Gyeongsangbuk-do
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2011.04
Launch of Mobile Cashbee (currently Mobile EZL) service
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2011.02
Establishment of public transportation transfer system in Busan - Gimhae-Yangsan, Gyeongsangnam-do
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2011.01
Establishment of city bus transportation card system in Chuncheon
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2010.12
Launch of “Cashbee” brand
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2010.08
Incorporated into Lotte Group affiliates
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-
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2009.06
Establishment of integrated automatic counting cash system for city buses in Yeosu
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2008.11
45th Trade Day 30 Million Dollar Tower Award (Korea International Trade Association)
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2007.08
Establishment of integrated transportation card system for intercity buses in Chungnam
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2006.10
Establishment of integrated transportation card system in Cheonan/Asan, Chungcheongnam-do
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2006.06
Establishment of integrated transportation card system for intercity buses in Gyeonggi-do
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2006.05
Establishment of integrated transportation card system in Incheon
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2005.10
Establishment of intercity bus transportation card system in Jeju
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2004.07
Supply of transportation system terminals and recharging terminals to Seoul
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2002.11
Establishment of village bus transportation card system in Incheon
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2000.07
Incorporation
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Major History
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2024.04
Launch of integrated brand 'EZL'
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2024.01
K-Pass collaborative project confirmed,
Metropolitan Area Transportation Committee
in Ministry of Land,
Infrastructure and Transport -
2023.12
Launch of ‘HappySum’
service,
integrated welfare platform,
for the first time in Korea -
2023.11
Acquisition of LOCA Mobility
by MACQUARIE KOREA ASSET MANAGEMENT -
2023.10
Company name changed to EZL Corp.
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2023.09
Launch of event card
(My K-Name)
for foreign tourists -
2023.08
Launch of 'Korea Travel Card' for foreign tourists
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2023.07
Launch of 'Prepaid
Affordable transportation card (알뜰교통카드)' -
2023.06
Launch of TagRIDE Service applied tagless technology
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2023.02
Gangneung Pass Service (including shared kickboard) opened
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2023.01
Tagless service opened on public buses in Gyeonggi-do (2nd round: 2,640 buses)
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2022.12
‘Busan Tourist Pass’ Service, transportation card
combination tourist pass, opened -
2022.12
Samsun-pay transportation payment service opened
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2022.10
Establishment of an
integrated transportation card system for use by ships in Shinan-gun, Jeollanam-do -
2022.10
Commuter pass service opened in Cheongju, Chungcheongbuk-do
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2022.04
LOCA M Charging Station (currently EZL TOP-UP) service opened
-
2022.04
Chungnam Affordable
transportation card
(알뜰교통카드) service opened -
2022.04
Launch of “LOCA M Card
(currently EZL Card),”
a new concept transportation
card can be made
freely fares
and distribution payments -
2022.01
Opened Tagless Service on
public
buses in Gyeonggi-do
for the first time in Korea
(1st round: 1,760 buses) -
2021.09
Opening of
'B Pass (integrated mobile identification service)'
in Busan -
2021.09
Headquarters relocation (Jung-gu, Seoul)
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2021.04
Opened tagless service on public buses
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2021.04
Company name changed to 'LOCA Mobility'
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2020.10
Cashbee (currently EZL) service opened
within kakao-pay -
2020.06
Launched of commuter pass service in Jeonju, Jeonbuk Province
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-
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2019.12
Achieved distribution of 1.1 million SM entertainment artist character cards.
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2018.05
Opened Daejeon cashbee card (currently EZL card) public transportation payment service
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2018.01
Received ‘2017 & Award Winner’ (www.cashbee.co.kr)
of service website section -
2016.07
Launch of mobile cashbee (currently mobile EZL) service on Naver website
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2016.07
Launch of mobile cashbee (currently mobile EZL) service within KB kookmin bank’s live bank app
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2015.12
Launch of samsung-pay X mobile cashbee
(currently mobile EZL) service -
2015.10
Lauch of samsung electronics smartwatch
mobile cashbee (currently Mobile EZL) service -
2015.03
Lauch of mobile cashbee (currently mobile EZL) service to LG electronics smartwatch
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2014.10
Cashbee payment service contract
within public telephones nationwide -
2014.07
Launch of ‘Mobile Cashbee’ roaming service
with Japanese mobile carrier Softbank -
2014.04
Launch of ‘Mobile Cashbee’ roaming service
with Japanese mobile carrier KDDI -
2014.04
Acquisition of intercity bus terminal integrated computer network business
-
2013.12
Launch of ‘Mobile Cashbee’ roaming service
with Japanese mobile carrier NTT Docomo -
2013.11
Agreement with Korea Expressway Corporation to
use nationally compatible Cashbee Card toll roads -
2013.10
Establishment of a regional transfer system
between Gumi and Gimcheon, Gyeongsangbuk-do -
2013.07
Establishment of metropolitan transfer system
in Gwangju, Jeollanam-do -
2013.07
Establishment of
Busan City Tour
Transportation Card System -
2013.06
Establishment of rural bus transportation card system
in Uiryeong-gun, Gyeongsangnam-do -
2012.11
Establishment of transfer system
in Gyeongju, Gyeongsangbuk-do -
2012.09
Establishment of city bus transportation card system
in Wonju, Gangwon Special Self-Governing Province -
2011.09
Establishment of city bus transportation card system
in Gumi, Gyeongsangbuk-do -
2011.04
Launch of Mobile Cashbee (currently Mobile EZL) service
-
2011.02
Establishment of public transportation transfer system Busan - Gimhae/Yangsan, Gyeongsangnam-do
-
2011.01
Establishment of Chuncheon city bus transportation card system
-
2010.12
Lauch of “Cashbee” brand
-
2010.08
Incorporated into Lotte Group
-
2010.02
Establishment of city bus transportation card system
in Donghae, Gangwon Province
-
-
-
2009.10
Acquisition of MBK Partners EB Card
-
2009.10
Supplied transportation terminals to Vladivostok, Russia
-
2009.06
Establishment of integrated automatic cash counting system for Yeosu city buses
-
2009.04
Establishment of a transportation card system in Guadalajara, Mexico
-
2009.01
Establishment of Ecuador transportation card system and bus information system
-
2008.11
45th Trade Day, 30 Million Dollar Tower Award (KITA)
-
2008.10
Establishment of transportation card system and
bus information system in Almaty, Kazakhstan -
2008.01
Establishment of transportation card system and
bus information system in Quito City, Ecuador -
2007.08
Establishment of integrated transportation card system for intercity buses in Chungnam
-
2006.10
Establishment of integrated transportation card system in Cheonan/Asan, South Chungcheong Province
-
2006.06
Establishment of integrated transportation card system for intercity buses in Gyeonggi-do
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2006.05
Establishment of Incheon integrated transportation card system
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2005.10
Establishment of Jeju intercity bus transportation card system
-
2005.05
Establishment of Gyeonggi-do integrated transportation card system
-
2004.07
Supply of transportation system terminals and charging terminals to Seoul Metropolitan Government
-
2003.09
Supplied transportation card system to Jeju
-
2002.11
Establishment of village bus transportation card system in Incheon
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2000.07
Incorporation
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For the healthy earth
with our mobility
Reduced a tracks of carbon through
constantly connected mobility
kg
*Based on transactions of public transportation in Korea, 2023
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Mobility for eco-friendly
Easy use of public transportation
not only makes life more convenient,
but also preserves the environment. -
500 million pine trees
Just using public transportation
has the environmental protection effect
of planting 500 million pine trees.*As of 2023
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Cool Korea
EZL crew members save energy
with wearing light clothing in summer.
Social responsibility
practiced by EZL Corp.
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Carrying out
transportation fare
support projectWe are working to improve convenient mobility
and transportation welfare for people
of various backgrounds
such as
seniors over 65 years old,
teenagers, etc. -
Providing transportation
welfare notification
serviceTo ensure that seniors can
use public
transportation without
any inconvenience,
we are providing services that
getting on / off
can be reserved in advance. -
Participation in
eco-friendly
policy projectsWe are taking the lead in reducing carbon and
protecting the environment by promoting
the use of public transportation through
the distribution of K-Pass and G-Pass
and
customized transportation discount cards
for regional areas such as Jeonju.
Brand Resource Center
We introduce various elements
and systems that symbolize
EZL's brand identity.
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EZL Corp. CI
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Integrated brand, EZL BI
The EZL logo is a smiling face with the letter ‘e’,
symbolizing the joy of convenient mobility.
EZL BI utilization elements
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Primary Color
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EZL Yellow
#FFCB00
R255 G203 B0
C0 M15 Y100 K0
Pantone 123 C
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EZL Black
#000000
R0 G0 B0
C0 M0 Y0 K100
Pantone Black 6 C
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EZL
Dark Gray#4D4D4D
R77 G77 B77
C0 M0 Y0 K80
Pantone Cool Gray 9 C
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EZL Gray
#999999
R153 G153 B153
C0 M0 Y0 K50
Pantone Cool Gray 6 C
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EZL White
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0
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Secondary Color
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EZL Orange
RGB
255, 100, 0
CMYK
0, 85, 100, 0
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EZL Green
RGB
0, 204, 0
CMYK
70, 0, 100, 0
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EZL Blue
RGB
0, 155, 255
CMYK
80, 0, 0, 0
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EZL Purple
RGB
163, 62, 255
CMYK
65, 70, 0, 0
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EZL Pink
RGB
255, 38, 175
CMYK
0, 85, 0, 0
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Contact
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Seoul headquarters
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Address
EZL Corp.,10F, K Square City,
24 Cheonggyecheon-ro, Jung-gu,
Seoul, Republic of Korea -
EZL customer center
1644-0006 (Weekdays 09:00 ~ 18:00)
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Partnership inquiry
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Busan
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Address
Mybi Corp., 11F, Centum IS Tower,
(Jaesong-dong) 60 Centumbuk-daero,
Haeundae-gu, Busan, Republic of Korea -
EZL customer center
1644-0006 (Weekdays 09:00 ~ 18:00)
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Partnership inquiry
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Gwangju
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Address
15F, Post Office Insurance Hall Building,
110 Sangmujungang-ro, Seo-gu,
Gwangju, Republic of Korea -
EZL customer center
1644-0006 (Weekdays 09:00 ~ 18:00)
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Partnership inquiry
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